The latest marketing ploy 
for cookbook authors is pop-up stores for their books and food samples offered through portable trucks (like pushcarts). Martha Stewart has recently been touting her tarts this way. Anyone willing to shell out $27.00 for her book receives a free tart and a raffle ticket for tickets to her show. Dorie Greenspan, a wonderful baking expert and author, has been offering treats via her Cookie Bar. If you see your favorite food writer on Michigan Ave. soon handing out samples, don’t be surprised!
Shira S.
