This article from readwrite.com highlights a fascinating question: If everyone is exposed to technology, do we all (globally) react the same way? Can there be a cultural reaction to digital media?
The author, Dave Copeland, points out that on a recent visit to France he witnessed much less e-reading than he’s accustomed to in the States. This, despite the fact that the French are avid readers of books and magazines. Believe it or not, everyone did not walk down the street with their eyes glued to a screen!
The author suggests that government support for bookstores plus the publishers’ ability to set e-book pricing accounts for some of the differences he saw. Still, he thinks that marketing for digital publishing will have to figure in cultural preferences. Something to consider as you munch on a croissant and sip your cafe!
Shira S.